This Notice includes the Personal Information Collection Statement (“PICS”) and Privacy Policy Statement (“PPS”), which governs the collection of personal data and the data privacy policy by FAIRVIEW PARK TOWN CENTRE (“Fairview Park Town Centre”), Fairland Resources Limited (who operates Fairview Park Town Centre) and/or, if context permits or requires, its subsidiary(ies) and/or affiliate(s) (collectively “the Company”).


This Notice explains our collection of your personal information during your interaction with us and our policy in relation to privacy of the Personal Data collected.

This PICS covers the provision/ collection of personal information through various channels including but not limited to:

  • Participation in Loyalty Program created or operated by us;
  • Visits to Fairview Park Town Centre;
  • Access to our carparks;
  • Purchase, refund, exchange or registration of goods or services in the stores located in Fairview Park Town Centre;
  • Attendance at our service counters;
  • Telephone conversations;
  • Email and paper correspondences;
  • Access to our websites (, sub-domains, affiliated websites, media platforms, social media accounts; or
  • Use of Mobile Applications and/or mobile web applications operated and/or developed by the Company such as “Fairview Park “Green Reward”” (“Mobile Apps”);

(hereinafter collectively referred as “Interactions”)


In the course of your Interaction with Fairview Park Town Centre, some personal information may be collected. The type of data we collect from you depends on the type of services requested by you.  The type of personal data that may be collected include, but not limited to, the following:

  • your personal information (e.g. your name, date of birth, gender, Hong Kong Identity Card Number, passport number);
  • your contact information (e.g. telephone numbers, correspondence address, email address, fax number);
  • your business information (e.g. company name, business title, business address)
  • your comments or preferences;
  • images or videos of you or your vehicle from our security systems including but not limited to Closed-Circuit Television (CCTV);
  • your replies and comments to our surveys, contest, promotional offers, events (whether conducted by us or on our behalf); and/or
  • information collected by our systems in the course of using our website, our Mobile Apps or other services (e.g. IP address, browser details, location information, type of device).

(hereinafter collectively referred as “Personal Data”)

The provision of some of the above Personal Data may be necessary to provide you with the various services and activities offered on this website, Mobile Apps or via other means by us.  You are not obliged to supply the Personal Data, but if the requisite information is not supplied to us, we may be unable to provide you with the service(s) and activity(ies).


We are committed to protecting the privacy, confidentiality and security of the Personal Data we hold by complying with the requirements of the Personal Data (Privacy) Ordinance, Chapter 486 of the laws of the Hong Kong (“Ordinance”) with respect to the management of personal information.


We use cookies in order to improve the performance of our website and enhance the online experience of visitors to our website.  Session cookies are also used to enable visitors to navigate the site and use core functions on our website such as maintaining log-in details for sessions and to reduce the amount of data transfer required.  You may choose to ‘not accept’ cookies by changing the setting but if you do, you may find that certain features on the website do not work properly.


The Personal Data collected will be used for the following:

  1. monitoring use of our website and Mobile Apps to help its further development;
  2. compiling aggregate statistics about our visitors to analyze site usage;
  3. communicating with users in respect of matters related to or arising from the use of our services;
  4. providing information related to the Fairview Park Town Centre, the products, facilities, services and other privileges, benefits and other advantages from time to time offered by the  Fairview Park Town Centre or service providers to visitors and rallying and arranging for the same to be provided (see also Use of Information in Direct Marketing);
  5. evaluating and improving the facilities, services and/or products offered by the Fairview Park Town Centre;
  6. facilitating communications between visitors and the Fairview Park Town Centre and encouraging feed-back from visitors on their needs and expectations of facilities, services and/or products offered by the Fairview Park Town Centre;
  7. comparing visitors’ Personal Data with all personal information concerning visitors previously provided to the Fairview Park Town Centre in order to determine the visitors’ eligibility to any products, facilities, services and other privileges, benefits and other advantages offered by the Fairview Park Town Centre and consider what may best suit visitors’ needs;
  8. Use of Information in Direct Marketing: We intend to use Personal Data provided by you as a visitor including your name, contact details and all other information which may assist us to understand the goods and services which you might be interested in, for delivering the aforesaid information and conducting direct marketing including products, services, advice and subjects in relation to the followings: shops, hotels, shopping malls and the events therein, telecommunication, information technology, transport infrastructure operations and reward/loyalty/privilege programmes, charitable and non-profitable causes. We may not use or provide the Personal Data for direct marketing unless we have received your consent. Please indicate your consent by checking the suitable box while making applications on-line; and/or
  9. if required by legislation, law or under court order of any competent jurisdiction or upon request by any government, regulatory or law enforcement authority or administrative organization, disclosure within or outside the Hong Kong Special Administrative Region (“Hong Kong”).

Personal Data will not generally be disclosed or transferred to any other party in a form that would identify them except those to parties relevant and reasonably necessary for the purposes stated above.


We take all practicable steps to ensure that the Personal Data collected is not kept longer than is necessary for the fulfillment of the purpose (including any directly related purpose) for which such data is or is to be used.


We take all practicable steps to ensure that any Personal Data is securely held in our system and is protected against unauthorized or accidental access, processing, erasure, loss or use.

Only trained, authorized staff and data processor shall have access to the data, and, unless expressly authorized by visitors, we do not release personal data to parties outside our group except as set out in this notice.


You have the right to request access to and/or correction of your Personal Data held by us in accordance with the provisions of the Ordinance.

For access request, please fill in the Data Access Request Form (No.OPS003 issued by the Privacy Commissioner for Personal Data) or any other form as prescribed by the Privacy Commissioner for Personal Data, Hong Kong.

Any data access request or data correction request may be made to our Data Protection Officer in one of the following ways:

By Email:

By Post: Data Protection Officer,

Unit No.9-11, 1/F., Block A, Town Centre, Fairview Park, Yuen Long, New Territories, Hong Kong.

We reserve the right to charge a reasonable fee for processing any data access request under the Ordinance.  Failure to pay such fee may result in such request being refused.


We may amend or change this PICS and PPS from time to time.  Our use of your Personal Data will be governed by the most recent PICS and PPS in effect.  Your use of this website, Mobile Apps and/or continual Interaction with us signifies your consent to the most recent PICS and PPS in force.


In the event that there is any inconsistency between the English and Chinese version of this PICS and PPS, the English version shall prevail.

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